How horse racing can appeal to a younger crowd

The Sport can overcome its ugly past

Let’s be clear. I wasn’t planning on liking horse racing.

I spent the first four weeks of the shutdown in a hazy search for sports, looking for signs of it everywhere — in old NBA classics, Madden simulations, the car chases on TV from which I couldn’t un-glue myself.

Growing up in Edmonton, Alberta, I made the three-hour trek to Calgary Stampede parties multiple summers in a row without ever giving a single thought to buying tickets to the rodeo. Horse racing was even less than an afterthought.

Even though I thought it would be tedious, maybe a little charming but ultimately not for me, I was ready to play the ponies. It’s the kind of thing you do early in a relationship, when you’re still pretending to be open to new experiences.

And then a dozen beautiful horses leaped from the gates, and I was entranced…

Read how she got hooked on horse racing

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About Editor

Rich Nilsen is a 19-time qualifier to the National Horseplayers Championship (NHC), an event he has cashed in four times. He was the first player to finish in the top 10 of the NHC twice. A former executive with Brisnet.com and a member of the NHC Players’ Committee, Rich is a graduate of the University of Louisville Equine Business Program and is founder of AGameofSkill.com, a site devoted to horse racing education and promotion.

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