Is Horse Racing Dead? Not in Australia

Horse racing continues to dominate Australia’s betting market

Market research company Roy Morgan delved into Australian gambling habits to produce a series of gambling reports that include analysis of race and sports betting, poker machines, casino table games, keno, lotteries and scratch tickets.

Their analysis shows that racing – whether horse racing, harness racing or greyhound racing – still commands nearly 75% of the Australian betting market…

It was found that the proportion of Australians having a bet by age increases until retirement age, at which point the likelihood of having a bet plunges.

Only 7.2% of Australians aged under 25 have had a bet in the last three months compared to 9.3% of those aged 25-34, 11.3% of those aged 35-49, and 12.6% of those aged 50-64 – the highest of any age group. Then, it drops back to 10.2% of Australians of retirement age (aged 65 and over).

Horse racing continues to dominate Australia’s betting market – check out the interesting study below

Source: Horse racing continues to dominate Australia’s betting market

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About Editor

Rich Nilsen is a 20-time qualifier to the National Horseplayers Championship (NHC), an event he has cashed in 5 times. He was the first player to finish in the top 10 of the NHC twice. A former executive with Brisnet.com and member of the NHC Players’ Committee, Rich is a graduate of the UofL Equine Business Program and is founder of AGameofSkill.com, a site devoted to horse racing education and promotion. He was elected into the NHC Hall of Fame in 2025.

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