Is Horse Racing Dead? Not Down Under in Australia

Arrowfield Group’s John Messara says engagement with Australian horse racing has “grown” during the COVID-19 pandemic.

“I think the fact that we’ve been able to get through COVID and survive during that COVID period,” Mr Messara said.

“The engagement has, I suppose, grown as people have been stuck at home and not able to do other things.

“Racing has continued, and people have been drawn to it … And the pie is growing.”

Check out the 6-minute video interview with Messara and learn about the strength of the Australian sales market where 94% of the horses entered sold.

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About Editor

Rich Nilsen is a 20-time qualifier to the National Horseplayers Championship (NHC), an event he has cashed in 5 times. He was the first player to finish in the top 10 of the NHC twice. A former executive with Brisnet.com and member of the NHC Players’ Committee, Rich is a graduate of the UofL Equine Business Program and is founder of AGameofSkill.com, a site devoted to horse racing education and promotion. He was elected into the NHC Hall of Fame in 2025.

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