British Horse Racing Marketing Targets True Fans Among Youth

young attractive British racegoerHorse racing in England is on an “upward curve” but faces challenges in keeping both the traditionalists and the younger generation happy, a leading figure in the sport says. Paul Fisher, chief executive of Jockey Club Racecourses, which is responsible …

Source: Sports: British horse racing targets true fans among young

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Rich Nilsen is a 20-time qualifier to the National Horseplayers Championship (NHC), an event he has cashed in 5 times. He was the first player to finish in the top 10 of the NHC twice. A former executive with Brisnet.com and member of the NHC Players’ Committee, Rich is a graduate of the UofL Equine Business Program and is founder of AGameofSkill.com, a site devoted to horse racing education and promotion. He was elected into the NHC Hall of Fame in 2025.

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