Beloved Individuals that the horse racing industry lost in 2018

John Asher, who was an ambassador for the Kentucky Derby and the face and voice of Churchill Downs, died at the age of 62 on Aug. 27.

Asher died of a heart attack while vacationing in Orlando with his family. Asher was an award-winning journalist and publicist for over 30 years. He joined Churchill Downs in 1997 and served as vice president of racing communications since 1999. As a radio journalist, Asher earned five Eclipse Awards for “outstanding national radio coverage of thoroughbred racing.” Asher was also known for his community service outreach and volunteerism. He was well known, well respected and will …

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About Editor

Rich Nilsen is a 20-time qualifier to the National Horseplayers Championship (NHC), an event he has cashed in 5 times. He was the first player to finish in the top 10 of the NHC twice. A former executive with Brisnet.com and member of the NHC Players’ Committee, Rich is a graduate of the UofL Equine Business Program and is founder of AGameofSkill.com, a site devoted to horse racing education and promotion. He was elected into the NHC Hall of Fame in 2025.

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