UK’s “Rewards4Racing” Membership Program

Ascot racecourse in UKHow is this for simple yet innovative? Once you purchase a ticket to the track in the UK, you can join the Rewards4Racing club. Then, you can earn Rewards4Racing Points from purchases at over 200 top online retailers. All the points you earn can be used to pay or part pay for tickets, upgrades, parking, racecards, food and drink vouchers and unique racing experiences at each of The Jockey Club’s racecourses in the UK.

“The rewards program, which gives customers of Jockey Club Racecourses the opportunity to earn points which they can redeem at all 14 of the group’s racecourses, has broken the 75,000 member mark less than six months since its inception.”  When is the NTRA going to implement this type of program?

“Anyone who purchases a ticket for any meeting at one of The Jockey Club’s 14 racecourses can join Rewards4Racing for free.”  [READ MORE about this innovative horse racing marketing program]

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About Editor

Rich Nilsen is an 18-time qualifier to the National Horseplayers Championship (NHC), an event he has cashed in four times. He was the first player to finish in the top 10 of the NHC twice. A former executive with and a member of the NHC Players’ Committee, Rich is a graduate of the University of Louisville Equine Business Program and is founder of, a site devoted to horse racing education and promotion.


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