British Horse Racing Marketing Targets True Fans Among Youth

young attractive British racegoerHorse racing in England is on an “upward curve” but faces challenges in keeping both the traditionalists and the younger generation happy, a leading figure in the sport says. Paul Fisher, chief executive of Jockey Club Racecourses, which is responsible …

Source: Sports: British horse racing targets true fans among young

‘Sport of Kings’ Must Embrace the Younger Players

Melbourne_Australian racing“Engage them and they will come back, lots of people who go racing feel they don’t have a voice but if racing authorities connect with them there are a lot of potential soldiers out there to come marching in through the gates.

“There is nothing like a day at the races and horse racing is a truly great sport.”

Racing must engage the young through social media to ensure the ‘Sport of Kings’ attracts a fresh audience and source of revenue, says influential racing blogger Stephen Power. Power, who attracted over 12,000 followers on Twitter in just 18 months with his views on racing, is impressed by the amount of young people attending race meetings.… [Read more…]