EquiLottery Rebrands to Include Sports

CEO Brad Cummings

CEO Brad Cummings

EquiLottery, a gaming company best known for its live horse racing lottery game Win Place Show™, is transitioning its corporate identity and evolving its mission to better serve its lottery customers. Rebranded as EquiLottery Games, the company will expand its pioneering vision for live sports lottery games from a single horse racing product to now include baseball, basketball, football, golf, hockey, soccer and stock car racing.

These games are built on the same patented platform as Win Place Show, EquiLottery Games’ flagship product based on the results of live horse racing. Win Place Show will be launched on a trial basis by the Kentucky Lottery in March of 2019.

“We have always been a future-focused company, leading the way on products that combine the excitement of live sports with the lottery draw experience,” said EquiLottery Games CEO Brad Cummings. “Our original vision was to introduce live horse racing to new fans through government lotteries. We have now expanded our offerings to include lottery games based on all live sports. This solves a pain point for lotteries by allowing them to offer a form of sports wagering through their existing statutes and retail channels with low-risk games designed to appeal to their player base.”

EquiLottery Games will now introduce six new games for lotteries to offer their players in addition to Win Place Show. The team sport parlay game allows players to buy lottery tickets based on a slate of ten games from the big five professional sports in the U.S. — baseball, basketball, football, hockey and soccer. Matching the winner of all ten games returns an estimated top prize of $1,000. Car Cash features tickets listing three drivers in a 40-car race and pays out an estimated $50,000 top prize. Golfing for Gold is based on a ticket featuring three golfers and pays an estimated top prize of $2,000,000. All games are quick pick only, meaning the randomization happens at the pick while the draw is a live, authentic sporting event.

All EquiLottery duties will be assumed by EquiLottery Games, including the preparation for and launch of Win Place Show by the Kentucky Lottery beginning March 24, 2019. For more information on these new live sports lottery games, including specifics on how they work, as well as the vision for EquiLottery Games, visit www.EquiLotteryGames.com.

Press release

Lottery & Live Sports Wagering – A Presentation at GiGse by EquiLottery CEO Brad Cummings

This is the type of content that makes GiGse a highlight of the conference calendar each year.

With all eyes on US sports betting at the annual GiGse conference in Miami, the assembled audience of top gaming professionals in North America and beyond will be privy to a “first-of-its-kind presentation” when the event opens this week. EquiLottery CEO Brad Cummings will, for the first time in a public or private forum, provide his full vision for lottery games of chance based on live sporting events on May 31st at 3:30 PM at the Biltmore Hotel.

CEO Brad Cummings

CEO Brad Cummings

“EquiLottery is best known in the lottery and gaming industries through our development of Win Place Show, a game of chance based on live horse racing,” said Cummings. “But the recent Supreme Court ruling striking down PASPA has allowed us to publicly expand our vision and offer new games to lotteries that will provide more money to the good causes they support. Similar to our racetrack friends and partners, we see this ruling as an opportunity to build on the platform we have already established for Win Place Show. We look forward to transferring this vision to lottery games of chance based on all live sports, including football, basketball, baseball, hockey, soccer, auto racing and golf.”

Cummings’ presentation will outline a vision for this new category and discuss in detail two conceptual games, the first a parlay style game based on live football and the second a higher stakes game based on a live auto race. Complete details, including the patented play style, suggested payouts and odds structure, will be presented to conference attendees. The games will range from smaller daily game options to larger jackpot games designed for multi-state play. All games will allow for the leagues and associations involved to get a piece of the action through a licensing fee as a percentage of sales.

“We’re thrilled that EquiLottery has chosen GiGse as the platform for this first-of-its-kind presentation,” said Clarion Gaming’s Head of

Clarion Gaming¹s Head of Industry Insight and Engagement, Ewa Bakun (GiGse 2018)

Clarion’s Ewa Bakun

Content, Ewa Bakun, which organizes GiGse as well as ICE London. “This kind of forward thinking is what has made Mr. Cummings an important voice in the lottery industry specifically and the gaming industry at large. This is the type of content that makes GiGse a highlight of the conference calendar each year. ”

EquiLottery recently announced the rebranding of its live horse racing lottery game as Win Place Show: An EquiLottery Game. Details of the new game can be found at www.WinPlaceShowLotto.com. This rebranding has set the stage for other live sports lottery games of pure chance to be developed by EquiLottery based on its U.S. and Canadian IP. These games are being developed for implementation by state and provincial lotteries and will become part of the EquiLottery family of lottery games as the company evolves its mission from the development of a single product to pioneering a new game category.

Source:  Press Release