Breeders’ Cup Festival to Kick Off Nov. 1st in California

Breeders’ Cup, one of Thoroughbred horse racing’s most prestigious international events, announced today the lineup for the 2021 Breeders’ Cup Festival presented by PNC Bank. This week-long series of events and activations will run November 1-6, 2021, with events preceding and following the 38th annual horse racing World Championships which takes place on November 5-6, 2021, at the Del Mar racetrack. In partnership with Del Mar Village Association (DMVA) and sponsored by PNC Bank, the Festival will bring residents and visitors together to celebrate Breeders’ Cup while supporting local businesses and engaging with the community.

“In addition to featuring the greatest horse racing in the world, Breeders’ Cup showcases the host city’s best local food, entertainment and culture. We’re excited to be back at Del Mar for a second time, and we look forward to offering our fans a rich selection of events and activities through this year’s festival,” says Drew Fleming, Breeders’ Cup President and CEO. “There are no better partners than PNC Bank and the Del Mar Village Association to help bring this festival to life and we hope to see residents of San Diego County and beyond enjoying our Championship races and festival events, all while supporting local businesses.”

The week-long festival consists of a variety of community events leading up to Breeders’ Cup, the horse racing World Championships taking place at the Del Mar racetrack in November 2021 

The Breeders’ Cup Festival will run from Monday, November 1 to Saturday, November 6 and includes a variety of free and ticketed events. Confirmed event highlights are included below:

  • Rood & Riddle Breeders’ Cup Post-Position Draw (Monday, November 1): The official post-position draw determines the starting gate positions (number) of each horse in each Breeders’ Cup World Championships race.

    Location: Del Mar Racetrack (Paddock), 2260 Jimmy Durante, Del Mar

  • Del Mar Village Live Music (Tuesday, November 2 – Sunday, November 7): Local musicians will perform throughout Downtown Del Mar Village.

    Location: Del Mar Plaza Deck

  • Fashionable Fillies Goes West Benefiting The Jockey Club Safety Net Foundation (Wednesday, November 3): A fundraiser in collaboration with Del Mar Village Stores & Boutiques will be held at the Del Mar Plaza and its surrounding shops from 3-5 p.m. For more information, tickets and sponsorships please visit Tinyurl.com/GoesWest2021

    Location: Del Mar Plaza, 1555 Camino Del Mar, Del Mar

  • Edwin J. Gregson Foundation Gala (Wednesday, November 3): A celebration honoring champion trainer John Gosden will raise money to fund scholarships for children of backstretch employees. The event will take place at the Fairmont Grand Del Mar from 6-10 p.m. Visit www.gregsonfoundation.com or call (626) 447-2339 for more information. Please reserve seats early for this can’t-miss event, as seating is limited!

   Location: 5300 Grand Del Mar Ct, San Diego, CA 92130

  • DMTC Bing Crosby Season Opening Day VIP Viewing Party & Breeders’ “Cup” of Beer & Whiskey Wednesday (Wednesday, November 3): In celebration of Del Mar’s Bing Crosby Fall racing season Opening Day, Monarch Ocean Pub will hold a VIP viewing party from 12:30 – 5 p.m. and a barrel beer and whiskey tasting with small bites and live music from 6-9 p.m.

    Location: Monarch Ocean Pub, 1555 Camino Del Mar Suite 322, Del Mar

  • Festival Golf Tournament (Thursday, November 4): Highlighting one of the area’s most coveted golf courses, the Del Mar Country Club tournament will host up to 100 guests for a day of friendly competition.

    Location: Del Mar Country Club, 6001 Clubhouse Dr, Rancho Santa Fe, CA 92067

  • DMVA Breeders’ Cup VIP Welcome Party (Thursday, November 4): DMVA will host a Del Mar Village Breeders’ Cup kick-off event from 6-9 p.m. presented by PNC Bank with music, curated cocktails, ocean views and Del Mar flavors. Tickets are available by invite only.

    Location: Monarch Ocean Pub, 1555 Camino Del Mar Suite 322, Del Mar

Additional events throughout the 2021 Breeders’ Cup Festival include a poker tournament, a Tacos & Tequila Tuesday in Del Mar Village and daily Viewing Parties at Del Mar Village businesses with special Breeders’ Cup cocktails. There will be fundraisers including an event in support of the Thoroughbred Charities of America (TCA). Details for all events are being confirmed and will be available on the Breeders’ Cup Festival website, www.BreedersCupFestival.com, in the coming weeks.

In 2017, Breeders’ Cup and the accompanying festival drew thousands to the San Diego region, setting the highest recorded economic impact for the championship event with $97 million in economic benefits. “We are grateful to Breeders’ Cup for returning to Del Mar and the economic support it brings to our community,” says Craig Dado, Del Mar Thoroughbred Club CMO. “This is a milestone event for our city and we look forward to repeating 2017’s success.”

Breeders’ Cup tickets are still available for purchase online at BreedersCup.com/Tickets or by calling the ticketing office at 1-877-849-4287. Fans are required to purchase tickets in advance of the event.


ABOUT BREEDERS’ CUP

The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred horse racing’s year-end Championships, as well as the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The Breeders’ Cup is also a founding member of the Thoroughbred Safety Coalition, an organization composed of industry leaders committed to advancing safety measures in Thoroughbred racing and improving the well-being of equine and human athletes.

The 2021 Breeders’ Cup World Championships, consisting of 14 Championship races, is scheduled to be held on November 5-6 at Del Mar racetrack in Del Mar, California. The event will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup website, breederscup.com. You can also follow the Breeders’ Cup on social media.

About Del Mar Thoroughbred Club

Del Mar will present its 82nd year of racing with its Summer 2021 racing season running from July 16 – Labor Day, September 6. The Bing Crosby Fall Racing Season will run Wednesday, November 3 – Thanksgiving, November 28. The Del Mar Thoroughbred Club will host the Breeders’ Cup Horse Racing World Championships on November 5-6, 2021 for the second time in track history.  For more information, call 858-755-1141 or visit www.dmtc.com. You can follow Del Mar on Instagram and Twitter at @delmarracing or on Facebook @DelMarRaces.

About Del Mar Village

Del Mar is a quaint seaside village 20 minutes north of San Diego on the Southern California Coastline and 2 minutes from the renowned Del Mar Racetrack. Del Mar is rich with beauty, amenities, and history. Since the legendary days of Hollywood’s golden years, Del Mar has been the destination of choice for movie stars as well as those with a taste for fast horses, breathtaking vistas, stunning sandstone canyons, accessible pristine beaches, and award-winning cuisine with dazzling ocean views. The affluent and historic Del Mar Village offers a variety of unique mom and pop shops, spectacular ocean-view restaurants and charming beach-style hotels. For more information about the Del Mar Village, visit www.visitdelmarvillage.com.

Breeders Cup at Del Mar: French Group Summer Stakes

French horse racing blurrThe spring and summer French Classics have now been run and we have seen the best of the European three-year-olds in the G1 Grand Prix de Paris (2400m) and the G1 Prix Jean Prat (1400m) – so what have we learnt so far?

It has been a year of Irish domination so far with Ballydoyle trainer Aidan O’Brien picking up three of the four French Classics. It began with a historic first success in the G1 Poule d’Essai des Poulains (1600m) with St Mark’s Basilica. The Siyouni colt swerved the G1 2000 Guineas (1600m) at Newmarket (UK) and dominated the French equivalent two weeks later, comfortably winning by one and three-quarter lengths ahead of the Italian-trained Colosseo in second.

St Mark’s Basilica recorded the same winning margin a month later when taking the G1 Prix du Jockey Club (2100m) at Chantilly, easily beating the French-based Sealiway and Millebosc. Stable-mate Joan Of Arc had a harder task in the G1 Prix de Diane (2100m) against short-priced favourite Philomene from the André Fabre stable. A beautifully bred half-sister to multiple Group One winners, Joan Of Arc had to be driven hard to repel the late surge of Philomene but stayed on well and was eased close to home.

The only French victory in the Classics came in the G1 Poule d’Essai des Pouliches (1600m) when Couersamba out-ran long odds to beat the Aidan O’Brien trained G1 1000 Guineas (1600m) heroine Mother Earth. Couersamba was settled in mid-division and made good progress in the final 400m under jockey Cristian Demuro, recording a one and a quarter length winning margin.

The Irish sprang a surprise in the G1 Prix Jean Prat with Laws Of Indices improving from his fifth in the G1 Commonwealth Cup (1200m) at Royal Ascot. This Ken Condon trained colt seemed to appreciate the step up in distance and held on to win by a head from Joseph O’Brien’s Thunder Moon. Midtown finished the best of the home team in third.

Hurricane Lane backed up his eye catching G1 Irish Derby (2400m) success with an impressive six length win in the G1 Grand Prix de Paris (2400m). The top four at the finishing line were all trained in the UK or Ireland, with Baby Rider achieving the best finish of the French-trained contingent in fifth.

French 3yos

With the Classic generation now stepping into open company, it will be interesting to see how the three-year-olds fare against their older rivals. Over the shorter distances, the top sprinters are expected to come together in the G1 Prix Maurice de Gheest (1300m) at Deauville on 8 August. Connections of G1 Commonwealth Cup (1200m) first and second Campanelle and Dragon Symbol will be looking to confirm who is the best three-year-old sprinter after the original placings were reversed due to interference by Dragon Symbol. The colt has since proven he can race with the fastest horses in Europe, finishing second in the G1 July Cup (1200m) at Newmarket (UK). G1 Prix Jean Prat (1400m) winner Laws Of Indices is expected to join them and Jean-Claude Rouget indicated Prix Jean Prat fourth Valloria will try her luck over 1300m.

Looking towards the Autumn, three-year-olds dominate the betting for the G1 Prix de l’Arc de Triomphe (2400m) and Aidan O’Brien’s Snowfall continues to shorten at the head of the market. The filly set a new record for the largest winning distance in a UK Classic when defeating her nearest rival by sixteen lengths in the G1 Oaks (2400m) at Epsom Downs (UK) and has since won the Irish equivalent by eight and a half. With a three-year-old fillies weight allowance, she deserves her place as favourite for the Autumn showpiece. Hurricane Lane is well-fancied to go close after his performance over course and distance in the G1 Grand Prix de Paris (2400m) while G1 Derby (2400m) hero Adayar cannot be dismissed.

Although well-fancied in the betting for the G1 Prix de l’Arc de Triomphe, double Classic winner St Mark’s Basilica is expected to dominate the 2000m division for the remainder of the season. He comfortably beat the older horses by three and a half lengths in the G1 Eclipse (2000m) at Sandown Park in early July including 2020 G1 Prix du Jockey Club winner Mishriff. At this stage of the year, it is difficult to imagine who can beat the rising star of the 2021 season.

Source: French PMU

Response from NTRA’s Alex Waldrop to HPBA Lawsuit regarding HISA

Horse racing tips and best bets this weekend on eve of CheltenhamIn 2020, the U.S. Congress overwhelmingly passed, and the President signed into law, the Horseracing Integrity and Safety Act (HISA). Through this landmark legislation, HISA recognizes and empowers the Horseracing Integrity and Safety Authority (Authority) to protect the safety and welfare of Thoroughbred horseracing’s most important participants—its horses—by delivering commonsense medication reforms and track safety standards.

 

HISA has broad support from the Thoroughbred industry, including: organizations such as the Breeders’ Cup, National Thoroughbred Racing Association, The Jockey Club, The Jockeys’ Guild, American Association of Equine Practitioners and the Thoroughbred Owners and Breeders’ Association; the nation’s leading racetracks, including Churchill Downs, Del Mar Thoroughbred Club, Gulfstream Park, Keeneland, The Maryland Jockey Club, Monmouth Park, The New York Racing Association and Santa Anita; leading horsemen’s organizations such as the Thoroughbred Horsemen’s Association and the Thoroughbred Owners of California; prominent Thoroughbred owners Barbara Banke, Antony Beck, Arthur and Staci Hancock, Fred Hertrich, Barry Irwin, Stuart S. Janney III, Rosendo Parra and Vinnie Viola; leading Thoroughbred trainers Christophe Clement, Neil Drysdale, Janet Elliot, Claude “Shug” McGaughey, Bill Mott, Todd Pletcher and Nick Zito; grassroots organization Water Hay Oats Alliance, with more than 2,000 individual members; international organizations the International Federation of Horseracing Authorities and The Jockey Club of Canada; and prominent animal welfare organizations American Society for the Prevention of Cruelty to Animals, Animal Wellness Action and the Humane Society of the United States.

 

The National Horsemen’s Benevolent and Protective Association (HBPA), along with several of its state affiliates, seeks to upend this historic and bipartisan effort to protect Thoroughbred horses and ensure the integrity of horseracing. The HBPA has recently filed a baseless lawsuit in federal court in Texas, seeking to declare HISA unconstitutional on its face. Setting aside its fatal threshold deficiencies—including the lack of any concrete or imminent harm—the HBPA’s lawsuit is meritless. HISA is constitutionally and legally sound. On behalf of a broad spectrum of organizations underlying the sport of Thoroughbred horseracing, we offer the following responses to the various claims by HBPA.

1. HBPA Claim: HISA violates the constitutional “non-delegation doctrine.”

Reality: HISA does not violate the non-delegation doctrine because the United States Supreme Court has long recognized that Congress may rely on private entities so long as the government retains ultimate decision-making authority as to rules and enforcement. HISA recognizes and empowers the Authority to propose and enforce uniform national anti-doping and equine safety standards, but only upon review, approval and adoption by the Federal Trade Commission (FTC). Though this is a first for the Thoroughbred horseracing industry, HISA’s structure is not new. HISA follows the FINRA/SEC model of regulation in the securities industry, and, like that model, is constitutional because any action the Authority undertakes is subject to the FTC’s approval and oversight.

 

2. HBPA Claim: The HISA runs afoul of the Appointments Clause.

Reality: The Authority is a private entity, independently established under state law, and recognized by HISA. As such, it is simply not subject to constitutional restraints on appointments (or removal) of its Board members. Indeed, any such claim is at war with HBPA’s non-delegation theory premised on the fact that the Authority is a private entity. On the one hand, the HBPA claims that the Authority cannot take action because it is private entity, but then argues, on the other hand, that the Authority cannot appoint its own Board members because it is effectively a public entity. These two HBPA arguments are in conflict, but have one important thing in common: they are both wrong.

 

3.  HBPA Claim: HISA violates due process protections.

Reality: The HBPA’s due process theory also falls flat. Though the HBPA complains of equine industry participants regulating their competitors, a strong bipartisan majority of the House and the Senate made clear in HISA that a majority of the Authority’s Board members must be from outside the equine industry. To be sure, a minority of the Authority’s Board members will have industry experience and engagement. But it is difficult to understand how that statutory recognition of the value of informed voices constitutes a deprivation of due process. What’s more, with respect to the minority industry Board members, HISA expressly provides for equal representation among each of the six equine constituencies (trainers, owners and breeders, tracks, veterinarians, state racing commissions, and jockeys). Furthermore, the committee tasked with nominating eligible candidates for Board and standing-committee positions is made up of entirely non-industry members. HISA further imposes broad conflicts-of-interest requirements to ensure that all of its Board members (industry and non-industry alike) as well as non-industry standing committee members (not to mention their employees and family members) are required to remain free of all equine economic conflicts of interest.

 

Beyond these robust safeguards, established precedent confirms what common sense indicates: even when a private entity is engaged in the regulatory process, agency authority and surveillance protect against promotion of self-interest. Under HISA, for example, the FTC has the authority to decline the Authority’s proposed rules and overrule any sanctions—ensuring that neither the Authority nor the individuals making up its Board can use their position for their own advantage in violation of constitutional restraints.

 

*****

Contrary to HBPA’s hyperbole, HISA is neither unprecedented nor unconstitutional. HISA emulates the long-established FINRA/SEC model, with even greater protections for all stakeholders. It is disappointing that the HBPA—an entity whose mission is supposedly the welfare of horses and horsemen—would seek to undo much needed reforms to protect the industry’s participants.

Source: NTRA.com

Breeders’ Cup Preparation – Part II

by Glen S.

Now that you have watched your replays and have some solid opinions on horses to either bet or bet against, it’s time to move on to the next step. Start looking at additional handicapping resources to get the extra info you may need.

Part II: More preparing for the Breeders Cup

Santa AnitaGood and bad information. Step one: understand the source you are getting this info from. Some information that is given out is simply an opinion. For example “Horse A should really take to the Santa Anita surface.” Why does this person think that – is it breeding, is it because he saw a race at another track with a similar surface or did the trainer mention to him that the training sessions have been good? I would only take that above statement if it was the last source.

At this point I wouldn’t listen to anyone’s selections. We know all the horses entered but what happens if one of them isn’t entered or scratched? Another speed horse doesn’t enter or gets scratched and now there is no pace to run it. Scenarios like this completely change the race shape.

What I would look at is how the horses got to where they are at now. Some runners needed to win the previous race to get in, while other runners would not be fully cranked. McKinzie, I am not sure if the horse was or was not fully cranked for his last race, but McKinzie didn’t need to win and get in.

There are many proven trends that show which horses do well at the Breeders Cup by going in certain races and which ones struggle. Get to know those trends. There is lots of information you can find about that. I follow the trends like this, a favorite should have strong trends (and few holes) before I would consider them. Longshot are longshots for a reason, there are always a few holes in them somewhere.  Find the positives you can grab on to.

Only one week to go, don’t get left behind in the research.

Breeders’ Cup Contender Omaha Beach Impressive in Return

You can’t say enough about Omaha Beach’s return to racing in the Grade 1 $300,000 Santa Anita Sprint Championship, a qualifier for the Breeders’ Cup Sprint. He stayed off the pace and then came firing on the inside to win by a head over heavy favorite Shancelot.

Mandella was in a good mood after winning Saturday’s race.

“I’m just very relieved to have him back,” Mandella said. “At the eighth pole, I thought we were [going to be] clear, but it took some race riding.…This horse has a heart of gold and he’s got the greatest personality of any horse I’ve ever had. I would say anything’s possible.”

Winning the race gave Omaha Beach a free pass into the Breeders’ Cup Sprint, which may not be the race he wants to run in.

“I want to enjoy this one, but the [Breeders’ Cup] Sprint, the Mile and the mile-and-a-quarter (Classic) are all possible,” Mandella said. “We’re gonna run in the Breeders’ Cup. For now, I’ll just drink that big bottle of champagne and think it over.”

More from John Cherwa at the LA Times:

Local race horse owners hoping to have Breeders’ Cup runner

The recent Saratoga Race Course meet was a solid one for local race horse owners Ralph Durante and John Buckley, both of North Haven, as they hope for the success to continue in the upcoming Breeders’ Cup.

“The meet was great, a million people were in attendance (entire season) for the fifth straight year and the racing overall was exciting,” Durante said. Durante and Buckley are horse-race owners as part of the Donegal Racing syndicate. “Our Donegal Racing group had horses in nine races during the meet. Most of our horses were 2-year-olds and we had one winner, two thirds and a fourth place.

“Everyone showcases their horses at Saratoga at a track where the competition is the best in the world. All the owners want their 2-year-olds to be be viable 3-year-olds to become potential Triple Crown prospects.”

The last day of the Saratoga meet was on Labor Day. A week after the Saratoga meet, Donegal Racing entered Arklow in the $1 million Kentucky Turf Cup at Kentucky Downs. Arklow won the race in 2018…

Getting to Know the BCBC Boys – Tournament Players

Nice profile / handicapping piece from a few years ago by Ren Hakim Carothers

We’ve long marketed our sport as that of kings. While this packaging does reflect the money that goes into breeding, training, and running these majestic athletes, heightening the stakes and romanticizing the idea of triumph, it can also convey exclusivity. It’s no wonder why horses with blue collar backstories competing at elite levels have captured the imagination of those outside our industry on more than one occasion. David, meet Goliath.

It’s time that mainstream audiences realized you need not be an owner of a horse, a trainer, or jockey to delight in the spoils of victory. Racing is not merely a spectator sport. It’s interactive. You simply need a ticket -a bet slip- to go along for the ride, and the fact that it’s not just the horses competing for seven figures this weekend puts an exclamation mark on that point.

BCBC Tournament Players

Again, the BCBC Bonus Boys are fascinating. Take Stephen Thompson, who is known as the “Undertaker” on the betting circuit, as an example. He is from Lebanon, Pennsylvania, where he’s the owner and licensed director of Thompson Funeral Home, Inc, which was started by his great-grandfather in 1890. He fell in love with racing at the tender age of ten, going to the races with his family, and has won entry into the BCBC seven of the last eight years. Stephen says you get so pumped up in these tournaments, but he has to stay “flatlined” to stay focused, and that, should he win, the first check he’s writing is for $100,000 to benefit retired racehorses. “Without them, we have nothing!”

There are two entrants looking to pull off a BC/BCBC double. David Lanzman was hooked on racing after he and a couple of friends snuck under the fence at Hollywood Park as teenagers, having a security guard place what would be winning bets for them. He realized you could make life-changing scores playing the ponies when, with his $400 rent due and …

Breeders’ Cup 2018: Early Week Workouts include Yoshida

LOUISVILLE, Ky. (Monday, Oct. 22, 2018) – On a blustery Monday morning beneath the historic Twin Spires, Breeders’ Cup Classic (Grade I) hopeful Yoshida (JPN) worked five furlongs in 1:00.80 in preparation for the 1 ¼-mile race on Nov. 3 at Churchill Downs.

Yoshida, the two-length winner of the Woodward Stakes (GI) on Sept. 1 at Saratoga, began his work at the five-furlong pole in company with 2017 Kentucky Downs maiden special weight winner Morocco through eighth-mile splits of :13.20, :25.60, :37 and :49 prior to galloping out six furlongs in 1:14 and seven furlongs in 1:28, according to Churchill Downs’ clocker John Nichols. Morocco completed his breeze after a half-mile in :50.

“He’s just doing great,” Hall of Fame trainer Bill Mott said. “We’ve been really happy with him since we got to Churchill last Thursday. Even though he’s a Grade I winner on the grass (in the May 5 Old Forester Turf Classic), we thought the Classic is the best route.”

Yoshida has won five starts in his 11-race career with purse earnings of $1,289,770 for owners WinStar Farm, China HorseClub International, SF Racing and Head of Plains Partners.

“We’re just very fortunate to be in the spot we are,” WinStar Farm’s President and Racing Manager Elliott Walden said. “It was a great work this morning. We were all so thrilled on Derby Day to get his first Grade I win in the Old Forester and then return over the summer to win the Woodward on the dirt was very special as well.”

Mott has won the Breeders’ Cup Classic twice before with Cigar (1995) and WinStar Farm’s Drosselmeyer (2011).

“I think going into this year’s Classic Yoshida has a better chance than Drosselmeyer did,” Walden said.

In the barn adjacent to Mott on the Churchill Downs backstretch is fellow Breeders’ Cup Classic contender Mind Your Biscuits, who was pre-entered to run in the Classic as his first option but could also pre-enter in either the Dirt Mile or the Sprint as a second option, according to trainer Chad Summers.

Breeders' Cup Trophy, Churchill Downs

copyright All Star Press.com

Pre-entries for all 14 Breeders’ Cup races were due at noon (all times Eastern) Monday. The pre-entry announcement will take place on Wednesday at 11:30 a.m.

The stream of the pre-entry announcement, which will be hosted by Caton Bredar and Churchill Downs’ Joe Kristufek will be available on the Breeders’ Cup website,

Official Mobile App and Facebook page.

The Official Breeders’ Cup mobile app can be downloaded via the links below:

iTunes App Store: https://itunes.apple.com/us/app/breeders-cup-mobile/id1297424320?ls=1&mt=8

Google Play Store: https://play.google.com/store/apps/details?id=com.yinzcam.venues.breederscup

Locally, the event will take place in The Parlay’s Media Briefing Room at Churchill Downs and media are welcome to attend. Breeders’ Cup Limited President and CEO Craig Fravel and Churchill Downs Racetrack President Kevin Flanery will be on hand to answer media questions following the Pre-Entry announcement.

Other Breeders’ Cup hopefuls on the Churchill Downs work tab Monday included Longines Distaff (GI) contender Midnight Bisou, who worked five furlongs in 1:00 outside of two-time winning 3-year-old colt Principe Guilherme, and Sprint candidate Switzerland, who breezed five furlongs in 1:00.60.

Source: Churchill Downs

Breeders’ Cup Debuts Digital Series Today

Breeders’ Cup, one of Thoroughbred racing’s most prestigious international events, today announces its first-ever digital docuseries. Titled “ALL IN: The Road to the Classic,” the seven-part series will debut on Facebook Watch on October 22 with subsequent episodes premiering over the following days. The docuseries will offer an exclusive, behind-the-scenes look at the competitive and career-making journeys of the owners, trainers, breeders and horses who strive to compete in the $6 million Breeders’ Cup Classic, which will take place on November 3 at Churchill Downs racetrack in Louisville, Kentucky.

The Official Trailer for “ALL IN” is now available for viewing on the show’s Facebook Watch page at Facebook.com/RoadToTheClassic.

“While hundreds of horses start out the horse racing season each spring, only 14 can enter the starting gate at the Breeders’ Cup Classic. With ‘ALL IN,’ we wanted to give fans a never-before-seen look at what it takes to make it to the starting gate and compete in one of the best races in the world, all from an entirely new perspective and on a different platform than what has been previously available,” said Craig Fravel, president and CEO of Breeders’ Cup. “Along with our television partnership with NBC Sports and our growing digital and social media channels, ‘ALL IN’ is yet another form of content we are creating for new and existing fans so that they can enjoy the sport in new and innovative ways. As the first step in a multi-year plan, we look forward to showcasing this docuseries and offering our fans additional content in the seasons to come.”

Breeders CupExecutive produced by celebrity chef and Thoroughbred owner and breeder Bobby Flay and his Rock Shrimp Productions co-founder Kim Martin, along with Hennegan Brothers Creative and Shelly Schulze, the docuseries will usher viewers through the most pivotal moments of the 2018 racing season leading up to the Breeders’ Cup Classic, including Justify’s retirement after his Triple Crown victory and major Classic division races such as the Haskell, Whitney and Travers.

“While the Breeders’ Cup is well known to many fans as the most exciting two days in horse racing, even the most passionate followers are not necessarily aware of everything that it takes to get to the Classic,” said Bobby Flay. “Showcasing the personal stories of the fascinating characters involved is what makes ‘ALL IN: The Road to the Classic’ such an interesting project to me, and I think will make it an engaging series for both longtime fans and newcomers to the sport alike.”

The Road to the Classic Debuts Today Online

“ALL IN” will take viewers beyond the racetrack and behind the scenes into the personal narratives of both prominent industry figures, including Ken Ramsey and Barbara Banke, as well as newer contenders like Uriah St. Lewis, owner and trainer of Discreet Lover, and Chad Summers, part owner and trainer of Mind Your Biscuits.

“ALL IN: The Road to the Classic” will premiere on October 22 on Facebook Watch and will also be available on the Breeders’ Cup YouTube channel. Fans can Follow the “ALL IN: The Road to the Classic” show page on Facebook Watch now to be notified when new episodes are released.

Breeders’ Cup and Univ. of Louisville Team Up

LEXINGTON, Ky. (October, 2018) – Breeders’ Cup, one of Thoroughbred horse racing’s most prestigious international events, and University of Louisville are collaborating on a new communications course, COMM 510, which is being offered as part of the university’s Fall 2018 curriculum. Designed to provide students with practical experience and industry-level knowledge of the social media and public relations fields, the course tasks 16 undergraduate and graduate students with marketing the upcoming 2018 Breeders’ Cup World Championships, taking place in Louisville, Kentucky on November 2 and 3.

“We are excited to collaborate with the University of Louisville to provide this unique opportunity for students looking to build their practical knowledge and experience in the competitive field of communications,” said Bryan Pettigrew, Chief Marketing Officer of Breeders’ Cup. “Every year we seek out interesting ways to collaborate with the local community, and together with our social media agency, Grand Slam Social, we are particularly excited to engage with local students. We look forward to seeing what they come up with to help promote this world-class event.”

During the semester, students have studied and analyzed literature related to strategic planning, influencer marketing, public relations and social media management and communication, among additional topics. Students have been divided into two teams to develop a strategic approach for covering both the Breeders’ Cup Festival and the World Championships on November 2-3. Students have been engaging in a myriad of roles including creative ideation, social listening, content creation, run of show development, influencer management, social media publishing, event attendance and data analysis.

Early this month, students will be presenting their recommendations for social media coverage and will play a key role in implementing their strategy both onsite at Churchill Downs, and remotely. By the end of the course, students will present a final report demonstrating how successfully goals were reached and providing key takeaways for future Breeders’ Cup World Championships.

“We, the students of #FrebergPR, are thrilled to be working with the Breeders’ Cup World Championships this semester,” said Candice Champlin and Megan McLeroy, group leaders of the Fall 2018 course. “This opportunity goes above and beyond the normal scope of classroom learning, providing us with invaluable real-time skills and experience. We cannot thank Breeders’ Cup and Dr. Freberg enough for allowing us this incredible opportunity. Our hands and minds are already fast at work, and we hope to make you all proud!”

“As a working professional in communications and a student in University of Louisville’s Master’s in Communications program, it’s exciting to take part in a project that goes far beyond the classroom. Partnerships like these are real-world examples of the power of public relations and media and the importance of curated content on a global scale,” said Berry Franklin IV, class team leader. “Our class is looking forward to helping the Breeders’ Cup make the races this November a success.”

The graduate-level course is being offered through the Department of Communication in the College of Arts & Sciences and is led by Karen Freberg, Ph.D., Associate Professor in Strategic Communications. An industry expert, Freberg has more than five years of experience teaching social media and strategic communications courses at University of Louisville. Portions of this year’s class are based on a textbook she authored titled Social media for strategic communication: Creative strategies and researched based applications. Past students of the course have subsequently secured internships and full-time roles at organizations such as Team USA, General Motors, Cision, Kentucky Derby, YUM! Brands, Adidas and Twitter.

“To have the opportunity to work with Breeders’ Cup is truly a once in a lifetime opportunity to help bridge the gap between education and the industry. Our students are expected to have hands on experience and applied skills as they graduate and enter the workplace, and in a span of four months, our students here at the University of Louisville will be able to work on one of the biggest global horse racing events in the industry,” said Dr. Karen Freberg. “The city of Louisville is known for horse racing, and it is exciting for students to have the chance of not just learning about the key aspects of social media strategy and PR, but to actually implement these ideas through creative executions. I am very grateful to have this partnership between our class at the University of Louisville and The Breeders’ Cup.”

About Breeders’ Cup

The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2018 Breeders’ Cup World Championships, consisting of 14 races (13 Grade 1 events) with purses and awards totaling more than $30 million, will be held November 2-3 at Churchill Downs in Louisville, Ky., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup website, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms Facebook, Twitter, Instagram and YouTube.

About University of Louisville

Founded in 1798, the University of Louisville is a state-supported research university located in Kentucky’s largest metropolitan area. The university serves more than 22,000 students each year through undergraduate, graduate and professional programs in 12 colleges and schools. The university has been recognized and honored for efforts in research, community engagement initiatives and commitment to diversity. UofL is accredited by the Southern Association of Colleges and Schools Commission on Colleges and is a member of the Atlantic Coast Conference for both academics and athletics. For more information, visit louisville.edu.

Press Release