Sheena McKenzie has written a very favorable piece for CNN on the sport of horse racing, specifically focusing on racing in the United Kingdom.
In a new digital age, their fame was carefully cultivated. Marketing teams set up Twitter accounts, Facebook profiles, and pedaled merchandise online.
And it seemed to work. Attendance at races starring Frankel were up 20% on last year…
Meanwhile, a record 130,000 punters attended the prestigious Epsom Derby in July, which launched Queen Elizabeth’s official jubilee celebrations, making it the largest sports crowd in Britain in 2012.