‘Sport of Kings’ Must Embrace the Younger Players

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Melbourne_Australian racing“Engage them and they will come back, lots of people who go racing feel they don’t have a voice but if racing authorities connect with them there are a lot of potential soldiers out there to come marching in through the gates.

“There is nothing like a day at the races and horse racing is a truly great sport.”

Racing must engage the young through social media to ensure the ‘Sport of Kings’ attracts a fresh audience and source of revenue, says influential racing blogger Stephen Power. Power, who attracted over 12,000 followers on Twitter in just 18 months with his views on racing, is impressed by the amount of young people attending race meetings.…

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About Editor

Rich Nilsen is a 12-time qualifier to the National Handicapping Championship (NHC), an event he has cashed in four times. He was the first player to finish in the top 10 twice. He recently won a $24,000 package into the 2016 Kentucky Derby Betting Championship. A former executive with Brisnet.com, Rich is also a graduate of the University of Louisville Equine Business Program. He is founder of AGameofSkill.com, a site devoted to horse racing education and promotion.

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