The Future of Horse Racing?

Las Vegas sportsbook contestIf the US is the room, sports betting is the elephant everyone wants to address…you arrive at 2021, where US bettors have an unprecedented knowledge of sports betting.

“Point spread,” “moneyline,” and “totals” now mean something even to the casual sports fan. The past three years have seen a remarkable increase in layperson sports betting knowledge.

Naturally, that’ll have a huge impact on horse racing.

Horse race bettors–especially casual fans–now have an entirely new vocabulary they can leverage to bet on races. Historically (and even nowadays) horse racing has been dominated by the parimutuel structure. Odds and payouts change based on the wagers that come in from around the world. This presents both a challenge and an opportunity for race tracks and horse racing tech providers.

Dr. Laila Mintas says: “Fixed odds will certainly help the cross-sell of racing to sports betting players; it’s not a good experience for someone used to fixed odds to back a horse at 5/1 and get paid 5/2 through the pari-mutuel system.”

“The opportunity for fixed odds betting,” she continues, “is in taking the sportsbook player who has a $50 football parlay on a weekend and giving them the opportunity to place $20 win bets in a format and presentation style which looks like their existing online sportsbook […] this is about bringing betting players to view racing as another sport they can place bets on.”

Share this with your horse racing friends

Got Rebates? Or do you just get points that add up to little?

Got Rebates?
reCAPTCHA is required.

Sign up for the AGameofSkill.com e-news



About Editor

Rich Nilsen is a 17-time qualifier to the National Horseplayers Championship (NHC), an event he has cashed in four times. He was the first player to finish in the top 10 twice. He cashed on the 2018 NHC Tour with a 19th overall finish. Rich was also a winner of a $24,000 package into Kentucky Derby Betting Championship I. A former executive with Brisnet.com, Rich is a graduate of the University of Louisville Equine Business Program and is founder of AGameofSkill.com, a site devoted to horse racing education and promotion.

Speak Your Mind

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More in Horse Racing News, Horse Racing Promotion | Marketing, Horse Racing Survival, Sports Betting
Response from NTRA’s Alex Waldrop to HPBA Lawsuit regarding HISA

In 2020, the U.S. Congress overwhelmingly passed, and the President signed into law, the Horseracing Integrity and Safety Act (HISA)....

Close