KY Derby Television Ad direct from Europe

[youtube]http://www.youtube.com/watch?v=b6QuvJx9qD4[/youtube]

Celebrating its 180th anniversary in 2012, Longines is a sponsor of some of the world’s most celebrated horse races. The Swiss company ran a striking television ad during the NBC Kentucky Derby television broadcast. Over the years some of the best television ads for promotion of the sport have come from sponsors within the game. The ad from Longines this year is no exception. The link above is to the full advert, about one minute longer than what was aired here in the United States.

About Longines & The YouTube Ad

“Longines sweeps you deep into the heart of the equestrian action in which it is today passionately involved. Its new commercial was shot in the grandiose setting of the Chantilly Racecourse, where Longines is the official timekeeper and where the Prix de Diane Longines is staged. Film director Cyril Clapin’s camera takes you backstage for the weighing-in, where the jockeys fine-tune their concentration, and into the stalls where the horses themselves are being readied. From the palpable tension prior to a race to the collective shiver at the starting gun, you’ll live the dramatic seconds ticked off by the race chronograph and experience the beauty and power of the galloping horses. Jockey and mount are then but one.”