Is Horse Racing Dead? Not Down Under in Australia

Arrowfield Group’s John Messara says engagement with Australian horse racing has “grown” during the COVID-19 pandemic.

“I think the fact that we’ve been able to get through COVID and survive during that COVID period,” Mr Messara said.

“The engagement has, I suppose, grown as people have been stuck at home and not able to do other things.

“Racing has continued, and people have been drawn to it … And the pie is growing.”

Check out the 6-minute video interview with Messara and learn about the strength of the Australian sales market where 94% of the horses entered sold.

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About Editor

Rich Nilsen is an 18-time qualifier to the National Horseplayers Championship (NHC), an event he has cashed in four times. He was the first player to finish in the top 10 of the NHC twice. A former executive with Brisnet.com and a member of the NHC Players’ Committee, Rich is a graduate of the University of Louisville Equine Business Program and is founder of AGameofSkill.com, a site devoted to horse racing education and promotion.

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