Introducing Zed Run, the Digital Horse Racing Game Making Waves

Imagine the Kentucky Derby taking place 30,000 feet in the clouds above a Tron-like digital world, where purse prizes are paid in a futuristic currency called Ethereum.

No, this isn’t the plot to a new movie starring Matt Damon — it’s the world of Zed Run, a digital horseracing game built on blockchain technology.

But, to be honest, that does also sound like an amazing plot to a movie starring Matt Damon.

Unlike the real Kentucky Derby, which saw this year’s race tainted by steroid use, the only drugs involved in Zed Run are the ones you feel like you’re on while watching the adrenaline-inducing digital entertainment unfold.

Zed Run, built by the Australia-based Virtually Human Studio, consists of what the creators refer to as “breathing NFTs,” non-fungible tokens that actually take on a life of their own. The platform launched in early 2019 with horses selling for as little as $30. Now, horses have sold on the secondary market for upwards of $150,000, with complete stables full of horses topping $225,000. [Yes, you read that right!]

Read on about Zed Run, the digital horse racing game

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About Editor

Rich Nilsen is a 19-time qualifier to the National Horseplayers Championship (NHC), an event he has cashed in four times. He was the first player to finish in the top 10 of the NHC twice. A former executive with and a member of the NHC Players’ Committee, Rich is a graduate of the University of Louisville Equine Business Program and is founder of, a site devoted to horse racing education and promotion.

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