Ideas for Better Customer Service in Horse Racing

Let’s start with saying thank you.

These days, it’s common for rock stars to thank fans for spending money on expensive concert tickets. NASCAR has long trained its drivers to start by thanking sponsors and fans.

Horse people are fantastic at thanking the people who put great horses in their hands, but it would be refreshing to hear a trainer or driver start an interview by thanking the customers for betting their hard-earned money on the races.   Click here for the full article

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About Editor

Rich Nilsen is a 19-time qualifier to the National Horseplayers Championship (NHC), an event he has cashed in four times. He was the first player to finish in the top 10 of the NHC twice. A former executive with and a member of the NHC Players’ Committee, Rich is a graduate of the University of Louisville Equine Business Program and is founder of, a site devoted to horse racing education and promotion.

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