HRRN, BREEDERS’ CUP PARTNER TO CREATE BREEDERS’ CUP CHALLENGE BROADCAST SERIES

Broadcasts to be aired nationwide on Sirius satellite radio

Horse Racing Radio Network (HRRN), the Eclipse Award-winning broadcast organization based in Lexington, KY and Breeders’ Cup announced Tuesday, they have partnered to create a series of broadcasts showcasing thirty six Breeders’ Cup Challenge races.  The new “Breeders’ Cup Challenge Series” will air nationwide on Sirius satellite radio as well as on select HRRN affiliates and be streamed worldwide on HRRN’s website,www.horseracingradio.net.

“Breeders’ Cup has done a tremendous job of providing fans with an easy to follow format leading up to racing’s championship days in November,” said Mike Penna, President of HRRN.  “Our new broadcast series creates a great opportunity to promote the Breeders’ Cup Challenge schedule Win and You’re In schedule and showcase these major races to our national and worldwide listeners.”

“We are very pleased to partner with HRRN to promote the 2012 Breeders’ Cup Challenge series to Sirius listeners,” said Craig Fravel, President and CEO of Breeders’ Cup Ltd. “In addition to providing horsemen with the  opportunity to gain automatic starting positions in the Breeders’ Cup World Championships, the Breeders’ Cup Challenge creates increased international awareness for the world’s great horse races and for the outstanding horses that will be competing in the Championships.”

HRRN has provided the national radio broadcast of the Breeders’ Cup World Championships since 2007. Listeners in 52 countries made HRRN their home for Breeders’ Cup coverage in 2011.

A complete Challenge Series broadcast schedule along with Sirius channel information can be found under the schedule tab on the HRRN website.

About HRRN

The Horse Racing Radio Network is the Eclipse Award winning broadcast organization, providing live radio coverage of many of the sport’s biggest races throughout the year.  In 2012, HRRN will broadcast more than 100 stakes races from racetracks across the country, and is the exclusive radio network of the Kentucky Derby and Preakness Stakes, and provides the national radio broadcast of the Belmont Stakes and Breeders’ Cup World Championships.

About Breeders’ Cup

The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2012 Breeders’ Cup World Championships, consisting of 15 races and purses totaling more than $25 million will be held Nov. 2-3 at Santa Anita Park in Arcadia, Calif., and will be televised live by the NBC Sports Network. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms, Facebook, Twitter and YouTube.

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Rich Nilsen is an 18-time qualifier to the National Horseplayers Championship (NHC), an event he has cashed in four times. He was the first player to finish in the top 10 of the NHC twice. A former executive with Brisnet.com and a member of the NHC Players’ Committee, Rich is a graduate of the University of Louisville Equine Business Program and is founder of AGameofSkill.com, a site devoted to horse racing education and promotion.

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