Fixed Odds. Free Data. Horse Racing Industry weighs changes to compete with sports gambling

0 Flares Filament.io 0 Flares ×

The sport has a long tradition of pari-mutuel wagering where the odds fluctuate and nothing is set until the horses leave the starting gate. But with the legalization of sports gambling in the United States and its gradually expanding implementation around the country, adding fixed-odds wagering could be a way for the horse racing to adapt and compete in the changing landscape.

“When we had a monopoly, we certainly benefited from that, but it made us very lazy and it’s time to get moving,” said Craig Bernick of the Thoroughbred Idea Foundation that recently raised the possibility of adding fixed-odds betting in horse racing. “If we don’t adjust, I personally think sports betting has a very good chance to destroy most of the horse racing gambling because the price, the familiarity that everyday people have with those sports that they grew up with, the free access to data and the type of bets allowed all favor sports betting over horse racing. We really need to innovate.”

Rich Nilsen’s article about FREE horse racing data

This isn’t the first time horse racing has needed to fend off challenges to its longstanding betting monopoly. There was the addition of lotteries across the United States, then came the proliferation of casino gambling that in some states partially funded horse racing and gave a boost to a fading business model.

The impact of legalized sports betting seems to be heading in the opposite direction.

Even though places like New Jersey’s Monmouth Park have championed the cause and embraced it, it’s not expected to be a financial windfall for horse racing.

0 Flares Twitter 0 Facebook 0 LinkedIn 0 Email -- Filament.io 0 Flares ×

Sign up for the AGameofSkill.com e-news



About Editor

Rich Nilsen is a 15-time qualifier to the National Horseplayers Championship (NHC), an event he has cashed in four times. He was the first player to finish in the top 10 twice. He cashed on the NHC Tour for 2018 with a 19th overall finish. Rich was also a winner of a $24,000 package into Kentucky Derby Betting Championship I. A former executive with Brisnet.com, Rich is a graduate of the University of Louisville Equine Business Program and is founder of AGameofSkill.com, a site devoted to horse racing education and promotion.

Speak Your Mind

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More in Horse Racing News, Horse Racing Promotion | Marketing, Horse Racing Survival
R.I.P. Tim Conway, aka Jockey Lyle Dorf

The one-and-only Tim Conway passed away today at the age of 85.  He was best known for his role in...

Close