Group Seeks To Infuse Youth Into Aging Horse Racing Industry

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young attractive British racegoer“Young people can bring new creative ideas to the sport,” said Jaime Roth, who runs her family’s LNJ Foxwoods stable. “Are there bad things? Yeah. But for the most part, it’s a great sport. We’re dependent on the future and young women are a big part of the future.”

Bussanich firmly believes “if we don’t get these young people into the sport, we’re not going to have horse racing.” A 2016 study noted the average horse racing fan is 63 , — younger only than golf — and decision makers, owners and trainers are still prominently older white men.

“We constantly sit around board room tables and say, ‘How are we going to get more young people involved in horse racing?’” owner and Thoroughbred Ideas Foundation president and CEO said Craig Bernick said. “I’m the youngest person around the table a lot of times and I’m 41.”

Nexus is full of people horse racing executives yearn to attract: Bussanich grew up in New Jersey and developed her affection for the sport from going to a track in Florida at age 6; Sutton fell in love when filly Rags to Riches won the 2007 Belmont and Nexus member relations director Mary Cage was hooked by Smarty Jones’ underdog story during the 2004 Triple Crown.

Horse racing is so often a passion passed down generationally. The Nexus co-founders are trying to break down what they see as a high …

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About Editor

Rich Nilsen is a 16-time qualifier to the National Horseplayers Championship (NHC), an event he has cashed in four times. He was the first player to finish in the top 10 twice. He cashed on the NHC Tour for 2018 with a 19th overall finish. Rich was also a winner of a $24,000 package into Kentucky Derby Betting Championship I. A former executive with Brisnet.com, Rich is a graduate of the University of Louisville Equine Business Program and is founder of AGameofSkill.com, a site devoted to horse racing education and promotion.

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