Is Horse Racing Dead? Not in England

Cheltenham Festival attracts record viewership on first dayCheltenham Festival attracts record viewership on first day

The Cheltenham Festival 2021 attracted record viewership on only its first day, with both the average and peak audience up significantly on the previous year.

ITV Racing drew in an average of 1.1 million viewers, with a total of 1.5 million tuning in to watch the Champions Hurdle, won by Rachel Blackmore, riding the hugely anticipated Irish racehorse Honeysuckle.

The viewership spike has been largely attributed to the number of people working from home or on furlough due to the ongoing pandemic, in addition to the absence of spectators at the actual racecourse.

Nielsen Sports went as far as to predict that the festival would see its biggest television figures for over a decade, pointing to a general 250,000 increase in television viewership due to people working from home and furlough schemes…

Share this with your horse racing friends
Handicapping tips from agameofskill.com

Subscribe

* indicates required





Email Format


About Editor

Rich Nilsen is an 18-time qualifier to the National Horseplayers Championship (NHC), an event he has cashed in four times. He was the first player to finish in the top 10 twice. Rich was also a winner of a $24,000 package into Kentucky Derby Betting Championship I. A former executive with Brisnet.com and a member of the NHC Players’ Committee, Rich is a graduate of the University of Louisville Equine Business Program and is founder of AGameofSkill.com, a site devoted to horse racing education and promotion.

Speak Your Mind

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More in Horse Racing News, International Horse Racing, Is Horse Racing Dead
Hong Kong Horse Racing at Sha Tin – March 21

Karis Teetan excited by Russian Emperor’s BMW Hong Kong Derby prospects By Leo Schlink for HKJC Seeking his first BMW...

Close