Is Horse Racing Dead? Not in England

Cheltenham Festival attracts record viewership on first dayCheltenham Festival attracts record viewership on first day

The Cheltenham Festival 2021 attracted record viewership on only its first day, with both the average and peak audience up significantly on the previous year.

ITV Racing drew in an average of 1.1 million viewers, with a total of 1.5 million tuning in to watch the Champions Hurdle, won by Rachel Blackmore, riding the hugely anticipated Irish racehorse Honeysuckle.

The viewership spike has been largely attributed to the number of people working from home or on furlough due to the ongoing pandemic, in addition to the absence of spectators at the actual racecourse.

Nielsen Sports went as far as to predict that the festival would see its biggest television figures for over a decade, pointing to a general 250,000 increase in television viewership due to people working from home and furlough schemes…

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About Editor

Rich Nilsen is a 17-time qualifier to the National Horseplayers Championship (NHC), an event he has cashed in four times. He was the first player to finish in the top 10 twice. He cashed on the 2018 NHC Tour with a 19th overall finish. Rich was also a winner of a $24,000 package into Kentucky Derby Betting Championship I. A former executive with Brisnet.com, Rich is a graduate of the University of Louisville Equine Business Program and is founder of AGameofSkill.com, a site devoted to horse racing education and promotion.

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