Thoroughbred Idea Foundation on Panel at 2019 National HBPA Convention

In an effort to continue supporting and promoting Thoroughbred racing and the encompassing industry, the keynote address at the National HBPA’s annual convention in March of 2019 will be a panel of representatives from the recently established Thoroughbred Idea Foundation.

The non-profit Thoroughbred Idea Foundation (TIF) was formed earlier this year to create an active forum for the exchange and curation of ideas with the mission of “improving the thoroughbred racing industry for all stakeholders, especially its primary customers — horseplayers and owners — through the exchange, curation and advocacy of sound, data-driven ideas shared with and implemented by the sport’s existing entities,” according to the organization’s website, racingthinktank.com.

The panel is scheduled for March 13, opening day of the three-day Horsemen’s Benevolent & Protective Association Convention at the Sand Key Sheraton Hotel in Clearwater, Fla. Panelists will be board members Craig Bernick, Jack Wolf and Corey Johnsen, along with TIF executive director Patrick Cummings.

Other convention speakers will include Dr. Jennifer Durenberger, founder of the consulting company Racing Matters; economist Dr. Steven Vickner from the University of Louisville College of Business’ equine industry program; Jen Roytz, executive director of the Retired Racehorse Project; as well as a panel discussion led by prominent racing talk-show host Steve Byk on the topic of how the industry can best utilize statistical information in the future.

Details on registration and agenda will be available soon at nationalhbpa.com.

“There are a lot of good things going on in horse racing, a lot of good buzz,” said Eric Hamelback, chief executive officer of the National HBPA. “We want to accentuate positive developments in horse racing, and the purpose of both the HBPA Convention and the Thoroughbred Idea Foundation is to spark dialogue on how to improve our sport.

Thoroughbred Idea Foundation“The Thoroughbred Idea Foundation is committed to putting out productive, well-thought-out ideas that we can all back to make our industry better. There is so much going on that it made sense to have a panel of their representatives — who come from different horse and business backgrounds — rather than just one keynote speaker. This promises to be a can’t-miss session, and I know I can’t wait to hear their thoughts and how we can all work together for positive change that benefits every aspect of our sport.”

TIF does not take money from industry organizations but rather is funded by individuals from a cross-section of the sport. The core belief is that everyone benefits by taking care of owners and bettors.

“Having been on some other industry boards, they can be so large with such large agendas that sometimes it’s hard to focus on specific areas to improve the economics of the business,” said Bernick, TIF’s founder and a prominent owner and breeder through his family’s Glen Hill Farm. “A group that advocates for the financial drivers of the business — owners and horseplayers — to try to improve the sport from an economic standpoint is necessary. They’re just ideas until you can get them implemented. We hope by speaking to the National HBPA that people understand what we’re about, and we’ll be looking to push some of that stuff forward when it makes sense for horsemen. I don’t think we’ll advocate anything that doesn’t make sense for horsemen.”

Bernick is president and chief executive officer of Glen Hill Farm, the Ocala farm founded by his grandfather, the late Leonard Lavin. He’s also managing partner in Elevage Bloodstock, which invests in stallion shares and broodmares, and launched the Breeders’ Cup wagering committee while on that organization’s board. In addition to supporting many thoroughbred charities, Bernick is an officer of the Lavin Family Foundation. He was a business development and marketing executive at Alberto-Culver before going into the thoroughbred business full-time.

Wolf and his wife, Laurie, began Starlight Racing with six yearlings in 2000, one of which developed into Grade 1 winner and major stallion Harlan’s Holiday, and ultimately turned the stable into a partnership that participates at the highest level of the game, including being a minority owner in Triple Crown winner Justify. Wolf, who retired from his work as a hedge-fund manager to concentrate on racing, was the driving force behind launching the Thoroughbred Aftercare Alliance, the industry’s first broad-based initiative dedicated to helping retired racehorses.

Corey Johnsen has earned a reputation as one of the country’s premier and most innovative track executives, who with partner Ray Reid turned Kentucky Downs into a major-league player by taking a gamble on instituting historical horse racing to not only help the track but to strengthen the Kentucky circuit. Johnsen also is a horse owner and breeder who started out as a $2 bettor and groom while attending college in Arizona. He was fundamental in the opening of Remington Park and Lone Star Park and currently is involved in the re-opening of Arizona Downs, formerly Prescott Downs. Under Johnsen’s leadership as track president, Kentucky Downs has been named the Horseplayers Association of North America’s top-ranked track for three straight years.

Pat Cummings has been an executive with the Hong Kong Jockey Club and racing technology and data-provider Trakus, as well as a media and communications specialist. An expert in international racing, Cummings covered Dubai for a decade for various media outlets. He also is a partner in racing syndicates in both America and South Africa.

TIF already has issued two white papers: advocating for “penny breakage,” where payoffs are calculated by rounding down to the penny instead of to the dime in most jurisdictions, and adopting nationwide an interference philosophy where a horse or rider who impedes another horse won’t be disqualified and placed behind the impacted horse if the stewards believe the impeded horse would not otherwise have finished ahead of the horse causing the interference. (The paper recommends stiffer jockey sanctions for careless riding in instances where there’s not a DQ.)

Source: Press release

Oaklawn Racing and Gaming Announce Big Expansion

OAKLAWN ANNOUNCES $100 MILLION-PLUS EXPANSION WITH CONSTRUCTION OF HIGH-RISE HOTEL, EVENT CENTER AND EXPANDED GAMING AREA

Oaklawn Racing and Gaming today announced plans to build an expansion project in excess of $100 million that includes the construction of a high-rise hotel, multi-purpose event center, a larger gaming area, and additional on-site parking.

The project is one of the largest hospitality investments in the history of Arkansas.

“This historic announcement represents a new chapter in the rich 114-year history of Oaklawn,” said Louis Cella, president of Oaklawn Jockey Club. “As we enhance the entertainment experience for our customers, we will also further elevate thoroughbred racing and help make Arkansas and Hot Springs even stronger regional tourism destinations.”

The yet-to-be-named hotel will be seven stories with 200 rooms, including two presidential suites. Amenities will include an outdoor swimming pool, a luxury spa, fitness center and restaurant.

“The hotel will offer a unique vantage point for our patrons in that it will overlook the track. Imagine the spectacular view as the horses are heading down the stretch,” said Cella. “Our goal is to achieve 4-star status.”

Adjacent to the hotel will be a 14,000 square-foot multi-purpose events center that will accommodate up to 1,500 people for various events such as concerts, meetings, banquets and weddings.

The project also includes the addition of approximately 28,000 square feet of gaming space and significantly expanded parking.

Arkansas Governor Asa Hutchinson said the Oaklawn expansion will be monumental.

“The state of Arkansas is grateful to Louis and his family for their commitment to growing their business right here at home,” said Gov. Hutchinson. “This project, which will be financed exclusively with private funds, not only represents one of, if not the largest, tourism related expansion projects in our history, it will also rank among the state’s largest economic development projects in 2019.”

Kane Webb, director of the Arkansas Department of Parks and Tourism, says the Oaklawn expansion will create more success stories for Arkansas’ thriving tourism industry.

“Hot Springs is already one of the top tourism destinations in the South,” said Webb. “This expansion will thrust Hot Springs into the category of the nation’s elite vacation and recreation locations.”

Oaklawn Park new designCella says the development will create new partnership opportunities with the city of Hot Springs in that marketing efforts will be designed to complement those of the city’s. He says while various on-site amenities will be offered, Oaklawn will want guests to enjoy all that Hot Springs has to offer including Hot Springs National Park, lakes, hiking and biking trails, museums, restaurants, shopping and more.

Steve Arrison, CEO of the Hot Springs Advertising and Promotion Commission, says the events center and hotel rooms will be beneficial to Hot Springs and Arkansas.

“Oaklawn’s project will allow Hot Springs to attract more and larger meetings and conventions,” said Arrison. “This creates exciting opportunities for Hot Springs tourism.”

An expansion project of this magnitude, Cella says, requires years of planning and the development of infrastructure.

“While one may assume that today’s announcement comes in response to the passage of Issue 4 on November 6, we actually began planning for this during our last expansion in 2014,” said Cella. “Our goal then, as it is now, is to use a quality gaming experience to enhance racing and help attract even more great champions to Arkansas such as Smarty Jones, Zenyatta, and American Pharoah.”

Construction on the project will begin in May immediately following completion of the 2019 racing season. The target completion date for the gaming expansion is January 2020 with the hotel and event center to be completed in late 2020.

As it has for two previous Oaklawn projects, HBG Design of Memphis is the architectural firm for this new expansion.

Flintco Construction, with an Arkansas headquarters located in Springdale, is the contractor on the project. The company estimates that as many as 2,300 jobs will be created during the construction phase.

“The Cellas helped found Oaklawn in the early 1900’s,” said Wayne Smith, general manager of Oaklawn. “As they have for more than a century, the family continues to make significant investments in Arkansas. This will be the third major project at Oaklawn since 2008.”

This major expansion represents the second significant announcement at Oaklawn since Louis Cella succeeded his late father, Charles, as president of Oaklawn Jockey Club last December.

In April of this year, Oaklawn announced it will shift its racing season later in the calendar and for the first time will continue racing into May. It’s the biggest change in the traditional Oaklawn racing schedule since World War II.

Oaklawn Park Expansion Project Fact Sheet

About the project:
Oaklawn is investing in excess of $100 million to further elevate thoroughbred racing and make Oaklawn and Hot Springs an even stronger regional tourism destination.
The Oaklawn expansion will be one of the largest hospitality investments in the history of Arkansas.
This is a private investment. No public dollars are being used.
The project will focus on five main areas:
Enhanced racing experience
4-star hotel and spa
Multi-purpose event center
Expanded gaming area
Additional on-site parking
This expansion project has been in the planning stages since 2014.
This will be Oaklawn’s third major construction project since 2008.
About the hotel/multi-purpose event center:
The hotel will be 7 stories tall with 200 luxury rooms, including two presidential suites.
The goal is for the hotel to achieve 4-star status.
The hotel will offer patrons a unique vantage point in that it will overlook the racetrack on one side with a beautiful view of the lakes and mountains on the other.
Room rates will be competitive with other properties of this quality.

The Oaklawn Park hotel will include:
outdoor swimming pool
luxury spa
fitness center
restaurant
multi-purpose event center
individual meeting rooms
The 14,000 square-foot multi-purpose event center will accommodate up to 1,500 people for events ranging from concerts, to meetings, to banquets, to weddings.
Oaklawn is working with the Hot Springs Advertising and Promotion Commission to ensure that the multi-purpose event center compliments efforts of the Hot Springs convention center and arena. The partnership will help attract more and larger meetings and conventions to the city.
The project includes expanded on-site parking to accommodate more vehicles.
A shuttle service will be available to transport patrons from their vehicles to the facility. Shuttle stops will be strategically located throughout the parking areas.

About the Oaklawn Park gaming expansion:
The new expansion will add approximately 28,000 square-feet of gaming space.
The enhanced gaming experience will allow Oaklawn to provide larger purses to help attract the top thoroughbreds joining a long line of champions such as Smarty Jones, Zenyatta and American Pharoah.

About the construction:
HBG Design of Memphis is the architectural firm on the project. This will represent the firm’s third expansion design for Oaklawn.
Flintco Construction, with Arkansas headquarters located in Springdale, is the contractor on the project. Flintco has managed major construction projects all over Arkansas.
Construction will begin in May, immediately following the completion of the 2019 racing season.

Target completion dates:
Gaming expansion – January 2020
Hotel and multi-purpose event center – Late 2020

About economic impact:
Oaklawn’s reputation as a year-round tourism destination will be enhanced. Hotel guests will have easy access to Hot Springs National Park, area lakes, hiking and biking trails, museums, amusement parks, and restaurants representing a significant economic impact to the city of Hot Springs and the state of Arkansas.
Flintco estimates that as many as 2,300 construction jobs will be created during the construction phase.
Though a specific number is still under consideration, Oaklawn anticipates several hundred additional jobs will be created in expanded areas.

About the Oaklawn principals:
Louis Cella, president of Oaklawn Jockey Club, succeeded his late father, Charles, in December 2017. The Cella family were among the founding partners in Oaklawn in the early 1900s. Louis is a graduate of the University of Arkansas School of Law, past Chairman of the Arkansas Cancer Research Center Foundation, Director of the UAMS Foundation Fund Board and Director of the Myeloma Institute. Louis’ wife, Rochelle Dean, is from England, Arkansas.
Wayne Smith, general manager of Oaklawn, joined the racetrack in 2016 with extensive experience in working with resort properties around the world for ITT-Sheraton, MGM Grand and Caesar’s Entertainment. He also worked for Empire City Racing and Gaming in New York and Penn Gaming in Illinois.

Source: Oaklawn Park

Horse racing has gone off track in the age of technology?

Racing needs a better presentation, TVHorse racing has gone off track in the age of technology

“As a youngster growing up in New York, I noticed one beautiful part of horse racing was that it brought people together. People that were at each others’ throats on the mean streets of Queens might be seen sharing a racing form and laughing together under the tote board at Aqueduct. And, when the ninth race was completed, so was all the action for that day. The fact there was only one track in people’s itinerary only cemented the bonds. People were loyal and true to the one track in their lives…”

St. George Daily Spectrum Full coverage: Horse racing has gone off track in the age of technology

What do you think?  Put your comments about this important topic below.

Off-track horse race gambling coming to Horsetown USA next month

“If it opens, the Norco enterprise would be California’s 12th satellite horse-race betting venue, Marten said. State law allows up to 45, including 15 in each of three regions — north, central and south, he said

It is no accident The Derby Room is going into the building of a former restaurant, which is being remodeled at a cost of $500,000.

Zolnier said it will be more than a place to bet on Santa Anita and Los Alamitos races, or the Kentucky Derby. It will be a sports bar and restaurant, he said, with 80 percent to 90 percent of sales coming from food and drinks. Zolnier said he views the gambling element as a way to pull people into the eatery…”

THE DERBY ROOM

Location: 3230 Hamner Ave., Norco

Operator: California Horse Racing and Sports, LLC

Open date: Aiming for mid-December

Employees: 30 to 40. Job seekers may apply at thederbyroom.com

Is horse racing dead?  Not in California

Press-Enterprise Full coverage: Off-track horse race gambling coming to Norco after false start

Modernized Treasury/IRS Rules for Wagering a Huge Success

The United States Supreme Court building in Washington DC.

LEXINGTON, Ky. (Wednesday, October 31, 2018)—In the first year of operations under newly modernized U.S. Treasury and Internal Revenue Service (IRS) regulations, there was a $307 million reduction in the amount  of winning pari-mutuel wagers reported to the IRS using form W-2G, according to  statistics released today by the National Thoroughbred Racing Association (NTRA). This reduction in the amount of winning wagers reported was the result of a dramatic 89% decline in the number of winning tickets flagged for IRS reporting. The declines also led to a $35 million reduction in the amount withheld from bettors’ winnings. The new regulations, which took effect Sept. 28, 2017, recast the Treasury’s definition of the “amount of the wager” to include the entire amount wagered into a specific pari-mutuel pool by an individual rather than the prior IRS standard of using only the base amount of the winning wager.

Based on data provided by CHRIMS, which conducts settlements and other services for many of the nation’s pari-mutuel operators, individual racetracks, and the two largest U.S. totalizator companies—AmTote and United Tote—the NTRA estimates the following nationwide impacts over the first 12 months of operation under the new regulations (10/1/2017 – 9/30/2018 vs. 10/1/2016 – 9/30/2017):

  • The gross amount of winning wagers reported to the IRS on Form W-2G declined $307,700,000 (82%), from approximately $374,500,000 to about $66,800,000;
  • Federal taxes withheld from winning wagers and sent to the IRS declined $35,400,000 (82%), from $43,200,000 to $7,800,000; and
  • The actual number of IRS tickets flagged for W-2G reporting by the IRS declined nearly 89%, from approximately 235,100 tickets to only about 26,350 winning tickets.

From a percentage standpoint, the impacts were equally positive for horseplayers, pari-mutuel operators and horsemen across the country—regardless of the size of the racetrack market. The new regulations also provided positive impacts to advance deposit wagering (ADW) operators and their customers.

“The drastic reduction in the number of winning tickets requiring reporting and withholding is consequential in several ways,” said NTRA President and Chief Executive Officer, Alex Waldrop. “Under the old regulations, it was not uncommon for horseplayers to feel the thrill of ‘winning’ only to have their proceeds reported and/or withheld by the IRS. The old regulations were both unfair and a burden to all involved. A significant overreach by the IRS has been corrected thanks to fair-minded officials at the U.S. Treasury.”

There are numerous specific examples of events where the industry benefited from the new regulations.

On-track at the host venues of the Triple Crown races—Derby Day, Preakness Day and Belmont Stakes Day—the combined number of winning tickets required by the IRS to be reported on Form W-2G fell 96%, with the gross amount of winning wagers required to be reported falling by 87% and the amount of money withheld from pari-mutuel winnings falling 71%. It is likely that similar results were realized nationwide.

On-track impacts were most pronounced at Pimlico on Preakness Day, where the number of tickets requiring reporting fell 99% and the number of tickets requiring Federal withholding fell 100% because there were no winning tickets at Pimlico on Preakness Day that triggered Federal withholding.

On-track at the 40-day 2018 Saratoga Meeting, the number of winning tickets flagged for processing by the IRS fell 96%, the gross amount of winnings required to be reported fell 94% and the amount of money withheld from winning bettors fell 91%.

Nilsen's analysis

“The new regulations have been enormously beneficial to every sector of our business,” Waldrop continued. “They would never have transpired without the bipartisan support we received on Capitol Hill and the unwavering support of every segment of the horse racing industry, including thousands of customers who answered our call to action.  Best of all, we will continue to realize the positive impacts from these regulations for many years to come.”

For more than a decade, the NTRA and others promoted legislation to modernize pari-mutuel withholding and reporting. The industry argued that as pari-mutuel wagering increasingly shifts toward exotic bet types like Exactas, Trifectas and Pick 4s, more winning wagers are being reported and more winnings withheld, creating an unfair burden on bettors, pari-mutuel operators and state and federal governments.

Then in 2014, the NTRA developed a new strategy that relied on regulatory, not statutory relief from outdated regulations. Following the new strategy, the NTRA was able to convince the Treasury Department and the IRS to expand the definition of the phrase “amount of the wager” to include the total amount bet on a single ticket (or through an ADW) by an individual into a specific pari-mutuel pool. This one simple change in the Treasury regulations that took effect on September 28, 2017 has led to the significant benefits reported today.

Through September of this year, U.S. wagering has increased 3.95% ($336,724,709) overall while average wagering per race day has increased 7.67% ($180,231), according to statistics provided by Equibase.

Breeders’ Cup Debuts Digital Series Today

Breeders’ Cup, one of Thoroughbred racing’s most prestigious international events, today announces its first-ever digital docuseries. Titled “ALL IN: The Road to the Classic,” the seven-part series will debut on Facebook Watch on October 22 with subsequent episodes premiering over the following days. The docuseries will offer an exclusive, behind-the-scenes look at the competitive and career-making journeys of the owners, trainers, breeders and horses who strive to compete in the $6 million Breeders’ Cup Classic, which will take place on November 3 at Churchill Downs racetrack in Louisville, Kentucky.

The Official Trailer for “ALL IN” is now available for viewing on the show’s Facebook Watch page at Facebook.com/RoadToTheClassic.

“While hundreds of horses start out the horse racing season each spring, only 14 can enter the starting gate at the Breeders’ Cup Classic. With ‘ALL IN,’ we wanted to give fans a never-before-seen look at what it takes to make it to the starting gate and compete in one of the best races in the world, all from an entirely new perspective and on a different platform than what has been previously available,” said Craig Fravel, president and CEO of Breeders’ Cup. “Along with our television partnership with NBC Sports and our growing digital and social media channels, ‘ALL IN’ is yet another form of content we are creating for new and existing fans so that they can enjoy the sport in new and innovative ways. As the first step in a multi-year plan, we look forward to showcasing this docuseries and offering our fans additional content in the seasons to come.”

Breeders CupExecutive produced by celebrity chef and Thoroughbred owner and breeder Bobby Flay and his Rock Shrimp Productions co-founder Kim Martin, along with Hennegan Brothers Creative and Shelly Schulze, the docuseries will usher viewers through the most pivotal moments of the 2018 racing season leading up to the Breeders’ Cup Classic, including Justify’s retirement after his Triple Crown victory and major Classic division races such as the Haskell, Whitney and Travers.

“While the Breeders’ Cup is well known to many fans as the most exciting two days in horse racing, even the most passionate followers are not necessarily aware of everything that it takes to get to the Classic,” said Bobby Flay. “Showcasing the personal stories of the fascinating characters involved is what makes ‘ALL IN: The Road to the Classic’ such an interesting project to me, and I think will make it an engaging series for both longtime fans and newcomers to the sport alike.”

The Road to the Classic Debuts Today Online

“ALL IN” will take viewers beyond the racetrack and behind the scenes into the personal narratives of both prominent industry figures, including Ken Ramsey and Barbara Banke, as well as newer contenders like Uriah St. Lewis, owner and trainer of Discreet Lover, and Chad Summers, part owner and trainer of Mind Your Biscuits.

“ALL IN: The Road to the Classic” will premiere on October 22 on Facebook Watch and will also be available on the Breeders’ Cup YouTube channel. Fans can Follow the “ALL IN: The Road to the Classic” show page on Facebook Watch now to be notified when new episodes are released.

Breeders’ Cup and Univ. of Louisville Team Up

LEXINGTON, Ky. (October, 2018) – Breeders’ Cup, one of Thoroughbred horse racing’s most prestigious international events, and University of Louisville are collaborating on a new communications course, COMM 510, which is being offered as part of the university’s Fall 2018 curriculum. Designed to provide students with practical experience and industry-level knowledge of the social media and public relations fields, the course tasks 16 undergraduate and graduate students with marketing the upcoming 2018 Breeders’ Cup World Championships, taking place in Louisville, Kentucky on November 2 and 3.

“We are excited to collaborate with the University of Louisville to provide this unique opportunity for students looking to build their practical knowledge and experience in the competitive field of communications,” said Bryan Pettigrew, Chief Marketing Officer of Breeders’ Cup. “Every year we seek out interesting ways to collaborate with the local community, and together with our social media agency, Grand Slam Social, we are particularly excited to engage with local students. We look forward to seeing what they come up with to help promote this world-class event.”

During the semester, students have studied and analyzed literature related to strategic planning, influencer marketing, public relations and social media management and communication, among additional topics. Students have been divided into two teams to develop a strategic approach for covering both the Breeders’ Cup Festival and the World Championships on November 2-3. Students have been engaging in a myriad of roles including creative ideation, social listening, content creation, run of show development, influencer management, social media publishing, event attendance and data analysis.

Early this month, students will be presenting their recommendations for social media coverage and will play a key role in implementing their strategy both onsite at Churchill Downs, and remotely. By the end of the course, students will present a final report demonstrating how successfully goals were reached and providing key takeaways for future Breeders’ Cup World Championships.

“We, the students of #FrebergPR, are thrilled to be working with the Breeders’ Cup World Championships this semester,” said Candice Champlin and Megan McLeroy, group leaders of the Fall 2018 course. “This opportunity goes above and beyond the normal scope of classroom learning, providing us with invaluable real-time skills and experience. We cannot thank Breeders’ Cup and Dr. Freberg enough for allowing us this incredible opportunity. Our hands and minds are already fast at work, and we hope to make you all proud!”

“As a working professional in communications and a student in University of Louisville’s Master’s in Communications program, it’s exciting to take part in a project that goes far beyond the classroom. Partnerships like these are real-world examples of the power of public relations and media and the importance of curated content on a global scale,” said Berry Franklin IV, class team leader. “Our class is looking forward to helping the Breeders’ Cup make the races this November a success.”

The graduate-level course is being offered through the Department of Communication in the College of Arts & Sciences and is led by Karen Freberg, Ph.D., Associate Professor in Strategic Communications. An industry expert, Freberg has more than five years of experience teaching social media and strategic communications courses at University of Louisville. Portions of this year’s class are based on a textbook she authored titled Social media for strategic communication: Creative strategies and researched based applications. Past students of the course have subsequently secured internships and full-time roles at organizations such as Team USA, General Motors, Cision, Kentucky Derby, YUM! Brands, Adidas and Twitter.

“To have the opportunity to work with Breeders’ Cup is truly a once in a lifetime opportunity to help bridge the gap between education and the industry. Our students are expected to have hands on experience and applied skills as they graduate and enter the workplace, and in a span of four months, our students here at the University of Louisville will be able to work on one of the biggest global horse racing events in the industry,” said Dr. Karen Freberg. “The city of Louisville is known for horse racing, and it is exciting for students to have the chance of not just learning about the key aspects of social media strategy and PR, but to actually implement these ideas through creative executions. I am very grateful to have this partnership between our class at the University of Louisville and The Breeders’ Cup.”

About Breeders’ Cup

The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2018 Breeders’ Cup World Championships, consisting of 14 races (13 Grade 1 events) with purses and awards totaling more than $30 million, will be held November 2-3 at Churchill Downs in Louisville, Ky., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup website, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms Facebook, Twitter, Instagram and YouTube.

About University of Louisville

Founded in 1798, the University of Louisville is a state-supported research university located in Kentucky’s largest metropolitan area. The university serves more than 22,000 students each year through undergraduate, graduate and professional programs in 12 colleges and schools. The university has been recognized and honored for efforts in research, community engagement initiatives and commitment to diversity. UofL is accredited by the Southern Association of Colleges and Schools Commission on Colleges and is a member of the Atlantic Coast Conference for both academics and athletics. For more information, visit louisville.edu.

Press Release

EquiLottery Rebrands to Include Sports

CEO Brad Cummings

CEO Brad Cummings

EquiLottery, a gaming company best known for its live horse racing lottery game Win Place Show™, is transitioning its corporate identity and evolving its mission to better serve its lottery customers. Rebranded as EquiLottery Games, the company will expand its pioneering vision for live sports lottery games from a single horse racing product to now include baseball, basketball, football, golf, hockey, soccer and stock car racing.

These games are built on the same patented platform as Win Place Show, EquiLottery Games’ flagship product based on the results of live horse racing. Win Place Show will be launched on a trial basis by the Kentucky Lottery in March of 2019.

“We have always been a future-focused company, leading the way on products that combine the excitement of live sports with the lottery draw experience,” said EquiLottery Games CEO Brad Cummings. “Our original vision was to introduce live horse racing to new fans through government lotteries. We have now expanded our offerings to include lottery games based on all live sports. This solves a pain point for lotteries by allowing them to offer a form of sports wagering through their existing statutes and retail channels with low-risk games designed to appeal to their player base.”

EquiLottery Games will now introduce six new games for lotteries to offer their players in addition to Win Place Show. The team sport parlay game allows players to buy lottery tickets based on a slate of ten games from the big five professional sports in the U.S. — baseball, basketball, football, hockey and soccer. Matching the winner of all ten games returns an estimated top prize of $1,000. Car Cash features tickets listing three drivers in a 40-car race and pays out an estimated $50,000 top prize. Golfing for Gold is based on a ticket featuring three golfers and pays an estimated top prize of $2,000,000. All games are quick pick only, meaning the randomization happens at the pick while the draw is a live, authentic sporting event.

All EquiLottery duties will be assumed by EquiLottery Games, including the preparation for and launch of Win Place Show by the Kentucky Lottery beginning March 24, 2019. For more information on these new live sports lottery games, including specifics on how they work, as well as the vision for EquiLottery Games, visit www.EquiLotteryGames.com.

Press release

Keeneland News

Keeneland is at the forefront of fan education and this fall will introduce new programming targeting the intermediate fan that further enhances the track’s BETology efforts.

Keeneland Trainer Stats on your Tablet, phone or eReader

Among the new programs are Pop-Up BETology, with Keeneland’s famed BETologists going directly to the fans via a “BET Mobile” golf cart that will invade The Hill tailgate area and parking lots to offer quick BETology sessions. Each race day, Keeneland will present organized short-form BETology 101 and 201 level seminars at 12:05 p.m. and 12:20 p.m, respectively, at Wagering Central. Topics for the beginner or intermediate fan include “The Vocabulary of Betting” and “Understanding Odds”.

Keeneland and Daily Racing Form have collaborated on programming and more advanced materials that target the intermediate bettor. The partnership includes Saturday 201 sessions with a “Play Like a Player” segment about how to read a Form, understand Beyer Speed Figures and more. In addition, Keeneland and the Form have developed materials to guide conversations with BETologists about how to use more advanced handicapping tools.

You can also plug into Keeneland.com and Keeneland’s social media platforms to keep pace with all the racing action and special events fun. Follow Keeneland on Facebook @Keeneland, Instagram @Keeneland and Twitter @KeenelandRacing and @BetKeeneland. Bet from anywhere via your phone with the Keeneland Select app.

Returning this fall is the popular @BetKeeneland on Twitter, an interactive handle that provides horseplayers with real-time handicapping tips and insights while benefiting the Thoroughbred Aftercare Alliance (TAA) through its Handicapper of the Day Series. Guest handicappers slated for this fall include Britney Eurton, TVG reporter and part of the NBC Sports Triple Crown broadcast team; Gabby Gaudet, on-air racing analyst for the New York Racing Association and its Fox Sports telecasts; Scott Hazelton, on-air host and reporter for TVG; Richard Migliore, retired jockey and racing and workout analyst for XBTV; Jeff Siegel, noted Southern California handicapper and analyst/on-air host for XBTV; and Steve Sherack, senior editor of Thoroughbred Daily News.

The free Keeneland Race Day App offers a number of options to make your race day more memorable. Among the features available at your fingertips: live streaming of Keeneland races and race replays; entries and results; Expert Picks; special events information and a GPS-enabled interactive map of Keeneland. A Bet Simulator shows you each step in placing a wager, calculating the cost of a bet and projected simple will-pays. App users may also receive exclusive access to daily promotions, contests and giveaways.

Return of popular Pick Fours and Pick Fives

Each race day, Keeneland offers a daily Pick 6 in addition to its early and late Pick Fours and Pick Fives. Highlighting the Fall Meet schedule are a number of Pick Fours and Pick Fives with guaranteed pools:

· $200,000-guaranteed Friday Pick Four Presented by TVG (Fridays, Oct. 5, 12, 19).

· $350,000-guaranteed All-Stakes Pick Four Presented by TVG on Saturday, Oct. 6, on races 7-10: Thoroughbred Club of America, First Lady, Claiborne Breeders’ Futurity and Shadwell Turf Mile.

· $250,000-guaranteed All-Stakes Pick Five Presented by TVG on Saturday, Oct. 6, on races 6-10: Woodford Presented by Keeneland Select, Thoroughbred Club of America, First Lady, Claiborne Breeders’ Futurity and Shadwell Turf Mile.

· $350,000-guaranteed Pick Four Presented by TVG (Saturday, Oct. 13 and 20).

Source: Keeneland

Placing a winning bet on horse racing

PA Horse Racing – winning bet on horse racing?

“The system is broken, and needs to be fixed,” said Agriculture Secretary Russell Redding at the equine/agricultural site  Country Folks. “This problem has persisted for years. There has been a 71 percent decline in wagers placed on live horse racing in the state [of Pennsylvania] since 2001. This means there has been less revenue for the oversight of the industry.”

To the rescue comes the recently-formed Pennsylvania Horse Racing Association (PHRA) who wants to get Pennsylvanians  back to the tracks, millennials, in particular, who have never been anywhere near a horse, and couldn’t tell a trifecta from a trip or a tag. To that end…

Placing a winning bet on horse racing

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