British Horse Racing Marketing Targets True Fans Among Youth

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young attractive British racegoerHorse racing in England is on an “upward curve” but faces challenges in keeping both the traditionalists and the younger generation happy, a leading figure in the sport says. Paul Fisher, chief executive of Jockey Club Racecourses, which is responsible …

Source: Sports: British horse racing targets true fans among young

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Rich Nilsen is a 15-time qualifier to the National Horseplayers Championship (NHC), an event he has cashed in four times. He was the first player to finish in the top 10 twice. He was also a winner of a $24,000 package into Kentucky Derby Betting Championship I. A former executive with Brisnet.com, Rich is also a graduate of the University of Louisville Equine Business Program. He is founder of AGameofSkill.com, a site devoted to horse racing education and promotion.

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