Breeders’ Cup to Partner with Poker Pro | Poker Industry Upset

Poker Pro Vanessa Russo

Poker Pro Vanessa Russo

I couldn’t find anything about this on the NTRA or Breeders’ Cup websites, but the Thoroughbred Times is reporting that the Breeders’ Cup has established a sponsorship with poker superstar Michael “The Grinder” Mizrachi, who is the youngest player on poker’s top 10 career money list with more than $11-million in career tournament earnings. Last year, “The Grinder” made the final table of the World Series of Poker Main Event, finishing fifth to pocket over $2.3-million.

Breeders’ Cup believes the partnership will help introduce wagering and liquidity of the two-day Breeders’ Cup World Championships to the poker world.

“We believe that there is a strong cross-over between poker and horse racing, which has not yet been realized”, said Peter Rotondo, vice president of media and entertainment for Breeders’ Cup.

I commend the Breeders’ Cup and Rotondo for trying this approach. It may not work as well as they hope since the crossover between poker players and handicappers is surprisingly low. I know this from having conducted surveys during my time at Brisnet.com.  Regardless, it is a worthwhile attempt by the industry.

Follow-up: A poker site just came out bashing The Grinder for his alignment with the racing industry. Read about the pushback here.

Share this with your horse racing friends
Handicapping tips from agameofskill.com

Subscribe

* indicates required





Email Format


About Editor

Rich Nilsen is an 18-time qualifier to the National Horseplayers Championship (NHC), an event he has cashed in four times. He was the first player to finish in the top 10 twice. Rich was also a winner of a $24,000 package into Kentucky Derby Betting Championship I. A former executive with Brisnet.com and a member of the NHC Players’ Committee, Rich is a graduate of the University of Louisville Equine Business Program and is founder of AGameofSkill.com, a site devoted to horse racing education and promotion.

Speak Your Mind

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More in Horse Racing Promotion | Marketing
San Diego paper: Horse racing is troubled business, but Del Mar remains one-of-a-kind place

Excerpts from this article: Horse racing has problems, needing accouterments such as slot machines to get bodies on site. We’re...

Close