Archives for January 16, 2022

Is Horse Racing Dead? Not Down Under in Australia

Arrowfield Group’s John Messara says engagement with Australian horse racing has “grown” during the COVID-19 pandemic.

“I think the fact that we’ve been able to get through COVID and survive during that COVID period,” Mr Messara said.

“The engagement has, I suppose, grown as people have been stuck at home and not able to do other things.

“Racing has continued, and people have been drawn to it … And the pie is growing.”

Check out the 6-minute video interview with Messara and learn about the strength of the Australian sales market where 94% of the horses entered sold.