Archives for July 5, 2020

How horse racing can appeal to a younger crowd

The Sport can overcome its ugly past

Let’s be clear. I wasn’t planning on liking horse racing.

I spent the first four weeks of the shutdown in a hazy search for sports, looking for signs of it everywhere — in old NBA classics, Madden simulations, the car chases on TV from which I couldn’t un-glue myself.

Growing up in Edmonton, Alberta, I made the three-hour trek to Calgary Stampede parties multiple summers in a row without ever giving a single thought to buying tickets to the rodeo. Horse racing was even less than an afterthought.

Even though I thought it would be tedious, maybe a little charming but ultimately not for me, I was ready to play the ponies. It’s the kind of thing you do early in a relationship, when you’re still pretending to be open to new experiences.

And then a dozen beautiful horses leaped from the gates, and I was entranced…

Read how she got hooked on horse racing