Archives for July 16, 2019

Century Mile Broke Sharply, Now Struggling to Gain Traction

Century Casino logoIf you were calling it like a horse race, Century Mile broke well from gate, set a great pace going into the first turn but has faded in the backstretch. Halfway through the first thoroughbred racing season in 118 years not being held on the property of Northlands Park, […]

… the numbers don’t lie.

Total wagering sat at $3,839,137 going into the weekend. That’s for 27 race dates of the 51 for the season and an average of $142,191. The on-track total is only $1,223,097, an average of $45,300 per card.

The average number of horses per race has been 6.58 for 201 races involving 551 individual horses. The average number of races per card has been 7.4.

The lack of horses in many of the races, Ryneveld believes, is driving away the people they want most — the gamblers.

And that’s not just here but around North America at off-track betting locations including sports books in Las Vegas where they put up the races that attract the action and Century Mile hasn’t made the ‘A’ list yet.

“Field size and quality of racing has impacted handle negatively,” said Ryneveld of the product Century Mile inherited from Northlands Park after years of running racing into the ground.