Archives for September 29, 2018

Study States that Sports Betting Could Help Sports Attract Younger Fans

Las Vegas sportsbook contestSports-betting adults are more affluent, younger, more diverse and better educated adults than the general population, according to an American Gaming Association (AGA) commissioned study from Nielsen Sports.

The research identifies groundbreaking demographic and behavioral characteristics of self-identified bettors who the AGA believes will populate the future legal U.S. betting landscape. A second, forthcoming element of the project will estimate the amount of revenue this demographic can help unlock for the major U.S. sports leagues….

Find the Full PDF Report from American Gaming Association