Archives for March 9, 2017

‘Super Bowl’ of Horse Racing Worth $100 Million to San Diego Economy

Del Mar racingSan Diego Chargers may have left, but the “Super Bowl of horse racing ” – Breeders’ Cup 2017 –  is coming to Del Mar in November and will be worth $100 million to the San Diego economy.

A total of $4.5 million has been spent to upgrade the track and add 2,700 premium seating options, including a $1.5 million chalet village at the west end of the stretch run. “This is not your grandmother’s Del Mar,” said Fravel.

San Diego Mayor Kevin Faulconer estimated the two-day event will be worth $100 million to the local economy and be a significant public relations coup for both San Diego and Del Mar. “Millions of people will be watching the event on television across the globe,” he said.

Source: ‘Super Bowl’ of Horse Racing Worth $100 Million to San Diego Economy